Do you find it hard to come up with blog posts that bring traffic?
Would you like to see how other bloggers publish great content that attract visitors?
I am a big advocate of learning from the best, so that I can model on their most successful methods and duplicate their results. That’s why this article is a collection of the best blog posts in terms of traffic, comments and social reach.
All the niche bloggers we got involved with this had to answer the following question:
Which is your most successful blog post to date in terms of traffic, comments and social reach and what do you recommend others who would like to replicate your result?
Enjoy their insights and please share the post with your contacts and followers.
Here we start.
My best post in terms of traffic, shares, and comments was my latest: a 17,000+ word epic called “How to Travel the World on Any Budget.”
In the weekend that the post went live I received 1583 visits and got about 400 social shares, as well as a handful of comments.
But in my business I track a different number: The number of resources I link out to in each post.
Why? Because that’s the answer to where all the traffic and shares actually come from – and it’s something we do control directly.
Having just entered the travel blogging space I knew I had to do something big to break in to the marketplace. So for my first travel post I not only went big with content, but with outreach.
My piece features over 150 top resources for readers to explore. And importantly, this gave me a great platform to reach out to industry leaders whose content I had featured.
I got shares from travel heavyweights like Sabrina from Just1WayTicket, who has 44k Twitter followers.
Pete and Dalene Heck of Hecktic Travels gave me a high quality backlink without even having to ask. And the floodgates continued to open, even though none of these people had even heard of me before.
In a crowded market – and let’s face it – they’re all crowded now, the only surefire way to establish yourself is to have the experts in your space vouch for you. You need to create content that the experts in your market want to share.
The best way to do that is to make them look awesome through your content. Create epic content that shows experts at their best, and you’ll open up a wealth of opportunities:
- have influencers share your content
- have top blogs link to you
- get requests for guest posts, interviews etc.
- have a killer resource to reference when you do outreach
You can check out my piece How To Travel The World On Any Budget for a great template to model.
To date the most successful blog post I’ve ever written was a post about the best places to find free images and photos online.
I hand-picked the 17 best resrouces for royalty free images and wrote a brief commentary about each.
As of now it’s been viewed nearly 100,000 times and has driven well over 200,000 extra page views throughout the site from users who explore further.
Across social media it’s racked up well over 19,000 shares that we can track. Comments on the post are on the low end, just over 100.
The reason this post has done so well (and continues to draw traffic and shares 1 year later) is because it addressed a very specific and growing need of online content creators.
The need for images is becoming greater and greater with the rise of visual content and many people are looking for easy, free ways, to enhance their content with visuals.
The other thing that made this piece work so well is because I’ve worked to build a reputation of quality content. When I talk visuals, images, social media, blogging, tools- people know they can trust me because I have continually provided the highest quality.
So when I first shared this post, it got massive exposure immediately. That’s crucial.
The reason it continues to spread long after it’s been published is because it’s a need that is not going away— in fact the need is growing. This post holds an ‘evergreen’ value that will continue to pay dividends for years to come.
My one piece of advice for anyone trying to replicate high performance blog posts is: find a burning need, give people the best solutions (not just any solution) and don’t cut corners.
To me, what works is – Case Studies. People no more move around to gather Guru Tips, but information that truly matters.
Through case studies you’re not just teaching your audience the step-by-step process but is onto converting them.
I did have a test on my blog on what works the best, I posted How To’s Guide, I shared Top 10’s, but what actually converted the most is the Case Studies I published.
The recent case study on Altering Google Algorithm with Blackhat SEO really worked well, and did happened what I’ve expected in form of ROI – user’s engagement and interaction.
Also this post that was on recovering from Google Panda Penalty that pretty much worked well bring me thousand of quality visitors. So according to the experiments I did what I found is –
1) Posts that solve a problem often works well. For example, the post that was on Panda Penalty Recovery did well as it was particularly focused on solving a problem.
2) Posts that are on trends works well, i.e. the Panda Recovery. I did published when Google had launched it’s algorithm so taking chance of the good opportunity I did published and did received positive response from it.
3) Case Study performs great.
4) Topics related to making “real” money is on trend. For example, I teach my students making their first $500 monthly profit, people are so-so eager to learn actually making it happen to convert really well through this page.
Set goals for each posts you publish, and make sure you are not overwhelming your audiences by posting many post in a single day. For instance, I usually publish 2-3 posts a month that actually helps me earning four-figure income monthly – that’s good.
So focus on having good, informative, and credibility articles.
My most successful blog post to date was actually an expert roundup I did involving a bunch of financial blogging gurus.
The post can be found here: 17 Experts Share: The Best Financial Advice Ever Received
It was published on January 28th, and to date this post has received 4,778 page views. To give you a comparison in traffic, my homepage has only received 3,022 page views in the same time frame.
To say this post brought in a huge amount of traffic for me is an understatement.
With all of the internet “noise” out there, I wanted to put together a consolidated post that a lot of people would find helpful. After I had my topic, I made of list of bloggers that I personally found to be influential, and made sure to include some of the people who are just household blogging names as well.
I wanted to push the boundaries here, and after all, the worst they could say is no or not respond.
I knew that reaching out to the big bloggers first wouldn’t get me anywhere, so I had to be very tactical about how I did this.
Prior to deciding to write this article, I had grown a bond with one of the more popular bloggers in the niche. He’s one of those people you can just count on to be extremely helpful and I had a feeling he would be happy to join in the conversation.
Once he said yes, I went through the rest of the list, and scoured their Twitter follower’s lists. I made a matrix of who was following who, to help me work my way up the totem pole, if you will.
I figured if someone was following another person on Twitter, they probably had some sort of relationship, or at least enjoyed the other person’s work.
Since I had the one response already from a pretty big name, I went through and saw who on my list was following him on Twitter.
My matrix was in a Google Docs spreadsheet, with the list of people I wanted to reach out to in the first column, and the people they followed on Twitter that were on my list going horizontally across.
I went through my list and found the people who were following that first blogger, and they were who I reached out to next.
As more people responded, it allowed me to reach out to the “bigger” bloggers and show them my social proof, if you will, of other people they were following who had already joined in.
While this method took much longer than sending one mass email to 22 people, it was much more effective than that would have been.
My blog is very small right now, so without having those bigger names on the list, I wouldn’t have gotten nearly the response rate I did.
This method turned out to be very effective. I sent a total of 22 emails, and of them 17 people responded – that’s a 77% response rate.
In addition, I’ve already created new bonds with some of the people on the list, and have doubled my Twitter followers in less than 45 days.
I put together a graphic of a lot of the head shots of the people included in the article to make the post more interesting.
I also compiled an infographic style summary of everyone’s tips, and included that as a content upgrade to drive more subscribers.
Once I posted the article, I got to work emailing everyone who contributed to let them know it was live. Most of them share it on their social networks and the traffic started pouring in. Then I got it published on Reddit, Stumbleupon, etc.
The big traffic spikes, however, came from those influential bloggers sharing the post though.
This post has also allowed me to be ranking in the top ten on Google for some of the bloggers names, as well as a ton of long tail keywords that are found in the post.
I would definitely recommend this method for anyone who doesn’t have much influence in their niche yet, as you will be able to reach the most people
Well, I have had quiet a few popular posts within my site, but one in particular had the most traffic and, an extremely high conversion rate due to the popularity of the platform itself.
I am an internet marketing coach and consultant for those looking to build something successful online.
And, just by chance, this puts me in the middle of a murky industry that comes with a low trust factor and, worse yet, a skepticism that can sometimes be hard to break through with people.
However, that is the complaint from others in my industry, not mine. I find if you are honest, straight forward and keep the “shortcuts” and “magic software” off the table, trust and skepticism are not an issue at all.
This is why my Webfire SEO Review was such a hit with people on my blog… See, I was honest in my review and, it gave a real answer to a particular want and, need.
Today it has seen:
- 9875 views on my blog and over 5789 views on Youtube.
- I have seen a subscription conversion rate of over 24% from that post and video.
- Of that, I have increased conversion to customer at about 7-10%.
- It still gets at least 20 plus views a day.
Webfire SEO Software was not created by a popular marketing guru online, but was paid to be built by him and for him to promote. And, that is a good thing, I am a capitalist after all.
The software was designed to help you gain first page of Google ranking. And, for the beginner or newbie out here, that can be a pretty tempting offer to have something that powerful to help you.
But, can you really guarantee first page ranking? NO. And, the other software built into this plugin designed for WordPress came with spinning software and some other things that would have confused newbies more than helped them.
So, I called it like it was in my blog post…and video.
Reviews, done honestly and fairly, can be a great strategy for driving targeted quality traffic.
People want reviews of all kinds of things today, from opportunities to products and services, we all want every answer we can get before we subscribe or buy into anything, and that answer they want should be the one you created.
As for proof of this particular post, just search in google Webfire SEO, and if you want, add in any other variations, I am always there. And, I do not own the software, which proved my point perfectly.
In the end, reviews are a great way for beginners online to start driving traffic. With them, you can share your story or, the story of others whom have used said products, services or systems.
And it is easy to get people to interview, because everyone wants their story heard…whether it was good or, a bad experience.
Last year, I published a huge WordPress Handbook post.
I listed all the essential resources that are available in the WordPress niche including popular themes, plugins, blogs, books, hosting providers, etc.
And within a few weeks, it become the most successful content on my blog. It generated 1000+ social shares and links from authority sites.
To replicate this, you need to prepare a list of popular resources including books, blogs, and other usefully links. Add images, and make it as in-depth & useful as you can.
Next, you need to let the blogs and authors know that they have been featured in
the resource. For some, social mention would be enough. But others may not be
actively monitoring their account, so you’ll need to email them individually.
Replicating this strategy is not hard; it just takes a lot of work.
My most successful post to date has had over 2.5 million page views (and still rising!) but it is atypical because it was an advertorial piece and the client spent a lot of money to drive traffic to the post.
My most popular semi-recent post that has acquired traffic in a more natural manner has been this one: “10 Of The Best Travel Quotes Of All Time”
There are others that have commanded a similar amount of traffic but this particular one has been viewed over 150,000 times, re-tweeted more than 2,000 times and liked on Facebook almost 2,000 also.
It would be simple enough to replicate the post in some way, but commanding the same level of traffic might be a different story.
Over the years, I have worked hard on creating an attractive blog with good quality content and a strong social media following.
I believe these are the key ingredients to long term success and to achieving consistently popular posts. All posts that we do nowadays consistently achieve a minimum of 5,000 views (more than 10,000 more usually) and at least 100 re-tweets.
Of course, there are lots of ‘tricks’ that you can employ to make a single post do well.
Lists are popular for being shared online, and great imagery will always act as a good draw, but I’d always urge fellow travel bloggers to be in it for the long term and try to get the most from all their posts, rather than trying to make just one or two posts go viral.
I had a suspicion what the answer would be just thinking about the number of comments I’ve responded to, and Google confirms that the most popular post on my site is my “Fairly Exhaustive Slow-Carb Diet Food List“.
It’s the most visited page by far (11K pageviews last month, #2 has 4.4K), and it is the second-most shared piece of content on my site, probably because the most-shared page has been there for an extra 2 years.
It easily has twice as many comments as my next most popular post. Why is it my most popular? Over the course of blogging for a couple years, I found the number one question people ask about the niche my blog is in.
I blog about fat loss, specifically using the slow-carb diet Tim Ferriss referenced in his book The 4 Hour Body.
A lot of people don’t read the book but hear about it, and they look for a food list to know what they can eat. The list in the book is very small, and I know it’s not the only set of foods that can be eaten.
So I put together a more comprehensive list of foods, snacks, and condiments that can be used on the slow-carb diet.
I did a lot of research to make sure what I put there should actually be there. I want to make sure that it’s the authority post in the niche, and that seems to be working. People engage with it to thank me for making it, ask about other items that may or may not be in the list, and they share it because it’s useful.
When you sit down to write the post that becomes the most popular, you probably won’t be thinking “I’m going to write the most popular post today.” I tried writing one specifically to make it viral, and it flopped.
So write a post that will become the most useful post on your blog. Find out what people want to know in your niche, and put together some type of ultimate guide.
In my case it was a post that answered one of the biggest questions folks had about the slow-carb diet. In your case, maybe it’s a resource post.
Maybe it’s a how-to for the one thing people want to do better. But it needs to fill a need, solve a problem, and be epic.
Then when you write it, promote it proudly. Tweet it multiple times over the course of a few weeks. Post it to a subreddit (or have one of your friends who uses reddit do it) that’s about your niche. Mention it on Facebook.
When someone asks you a question that you answer in that post, send it to them. Eventually people will find it organically, start commenting, keep sharing, and it’ll become your most popular post.
I needed to come up with a blog post to really jump start my blogging authority and build my email list so I decided to do a list post of the best content marketing promotional tools.
I promoted the hell out of it and got some amazing results. You can check out the post here.
First, I created a bit.ly link so that I can track how many clicks my tweets received. Then I started @mentioning everyone on the list that I linked to.
I was able to get more than half of the companies to retweet it which drove new eyeballs to my blog post.
Then I targeted some industry influencers by email and told them about my latest blog. Since I knew that they blogged and tweeted a lot about the content I was sending them I was hoping that they would add my post to their buffer.
Neil Patel eventually tweeted my article which drove in a lot of traffic.
Next I had a friend submit my article to forums like inbound.org and growthhackers.com. It caught fire and people started commenting. I knew that if I responded to comments then the engagement would increase and it did.
This post was written more than a year ago and it still drives tons of organic and referral traffic. It generated over 1,000 total social shares, 10,000 website views and 124 email sign ups within the first four days.
I’d say the below post, “The Truth About MLM” got the most traction.
It was mentioned, tweeted and referenced by big players in MLM. (which is interesting, because I’ve never done MLM, just wanted to provide some perspective for my readers).
The thing that I believe made it successful was that it provided a unique perspective on MLM.
It was an honest, and thought-provoking perspective that you don’t hear often and really resonate with folks. And it was on a topic, MLM, that there is a lot of conversation about.
So, bottom line: Unique perspective on a hot topic.
My most popular post is: Sick of Pet Hair? Stop Shedding now!
I have two great tips to receive amazing results with a blog post.
1. Don’t try too hard. Think about your life and the issues you might have. Figure out a way to solve it. Write about it. Done.
If you can write about it seasonally, that helps. I released this post in March of 2014.
Right when dogs start shedding everywhere, but the post actually only took about 30 minutes to write and 15 minutes worth of photos.
I still get 200-300 hits a day on it with very little marketing.
2. Pinterest is a marketers dream.
Find group boards that match your niche, ask to join them and post all relevant content there regularly.
Make your pin vertical, as zoomed in as possible, and with bright colors.
You can save a lot of money by using free stock photos that match your topics, or by taking your own photos for your post and Pinterest graphics.
Creating motivating and non-existing online content should be a top concern for most professional bloggers.
Nowadays writing something new is almost an impossible task.
Most articles I publish on my “Nomad Revelations” project come through a direct translation from my much older Portuguese language blog.
Interestingly enough, I noticed a different visitor’s tendency while writing to the English speaking audience.
Somehow, writing about less-traveled destinations got me a small and humble position among the blogosphere. An example of blog post success is my page entitled: 79 Reasons to Visit Iran
On this article I not only describe Iran in a friendly way (opposite of what the news show us), but I do it on an extensive way – proposing dozens of possible destinations and things people would actually like.
So, on this blog about visiting Iran, I call the attention of curious travelers but also of many Iranians that are proud about their country and wish to show the world that Persian people and their nation are actually tourist-friendly.
My main concern while writing this post was to compile several pages into one. This way I enriched the page with more information and, consequently, the bounce rate also got better as visitors became much more interested in navigating my blog.
The bottom line here is that we, as bloggers, should follow the trend of writing interesting yet long blog posts that add something new to the already saturated world of travel blogging.
My Iran page got almost 12.000 shares in just a couple months.
A good and accurate tool to measure total shares in several different social media is sharetally.co – I personally find it quite useful.
My most successful post in terms of comments and social reach has definitely been the post about my Comment Collection technique which can be seen here:
I really tried hard with this to split my technique into the basics of the idea, the results (based on my testing and research) and how people can easily implement the technique for themselves.
It’s probably the post I’m most satisfied with the end result for.
Not only this, but several influential people also shared my post on social media.
Some of which were happy to share when I contacted them with the post, such as Mark Traphagen on Google+ and Brian Dean on his Twitter, and some others shared without even being pointed in the right direction.
It’s awesome seeing some pretty big names in the industry sharing your stuff without even asking them to! In terms of actual page views though, my first ever post still just about comes out on top!
This was my satirical post about hipster SEO which can be read here: “The Definitive Guide to Hipster SEO”
I haven’t outreached for this post since the week it went live, but it still seems to get shared around really well. It’s been a big hit in marketing agencies around the world – I still get emails from all over the place telling me how it’s made them laugh, which is a great feeling.
I’m still a growing blog, Intergeek has only been running for around 3 months now, but I like to think the site is making some great progress.
My main piece of advice would be to make sure you spend more time emailing your content to people than you do writing it.
I currently spend 3-5 hours writing a piece of content and around 8-10 hours emailing people about it.
Despite it being a laborious task, I wish I could spend more time doing outreach whilst still having a life – but alas I can’t! I’d put around 80% of my success down to email.
My most successful blog post is “100 seductive ways to get more comments on your blog”.
It so far got highest number of comments, traffic and page views. It is still active at various social media because of its being a unique post.
While planning to create this post the main idea I had was to help my readers “how to get more comments on your blog”.
After extensively researching to know what has already been shared on this topic I found bloggers had shared maximum 40 tips to get more comments on a blog.
So I then brainstormed more ways to get more comments by going through the posts that driven maximum number of comments and I extensively examined how they got such huge number of comments.
My advise to bloggers is that before writing a blog post on a topic first know what has already been done on this topic. This would be a benchmark that people has already achieved.
Then do research to set your own benchmark that makes your post far better than the posts earlier have been published.
Finally do your home work to achieve that benchmark and once it is done then create your post with all the ideas and info you have collected for it.
While creating your post try to put as much value in it as you can with the help of your vast research you have done and put every detail that can help your readers.
The basic purpose of writing a post should be to help your readers solve one of their persistent problems forever.
My most successful blog post has been “20 Amazing Examples of Brand Content Marketing Hubs”.
The article itself has tens of thousands of pageviews, more than 2,000 social shares, 20 comments, and then the accompanying Slideshare also has more than 50,000 pageviews, and 400+ downloads.
I believe the reasons this article did so well include:
Answering an important customer question: I compiled this list because I received the question from our customers constantly. Who is doing content marketing right? Can you share your favorite examples?
Of course I had a few examples but I wanted to provide the best answer I could.
So I, curate answers from your social connections: I asked my friends across various social networks for their favorite examples of content marketing destinations.
This not only allowed me to provide great examples, but it also brought my community into the answer.
Providing visual examples: we are becoming a much more visual society. By using lots of images and creating a slideshare, I was able to provide the answer beyond words, but in pictures as well.
Including important tips and takeaways: I didn’t just curate the list, but I also added what I thought were the important components and lessons you can learn from these best practices.
Linking out to influential sites: One of the unintended benefits of this post was that some of these amazing brands, and the people behind them, saw the post. Then they shared and commented.
This really helped the article gain some traction and authority.
Multi-media, multi-platform: By creating a blog article and a Slideshare, I was able to take advantage of the cross-network effect of bringing Slideshare viewers to the blog and blog readers to slideshare.
To this day, the most most popular post on MicroBrewr.com is the second post ever published:
MicroBrewr founder, Joe Shelerud, emailed over a hundred breweries asking them all the same question:
What do you wish you had known before starting your brewery?
Not all of the breweries replied. Craft beer is so popular, and it’s a labor intensive operation. Perhaps some of the brewery owners just didn’t have time. Some had already gone out of business.
Hearing from the failed breweries would have been helpful. In fact, it was something that the readers commented about. But it’s just plain difficult to get in touch with them.
Perhaps they no longer monitor their email account, their website might not even be up, or maybe they just don’t want to revisit that part of their life.
In any case, week after week this remains the most popular post in all of MicroBrewr. The email list saw a gigantic spike after this post and I’ve been unable to replicate it.
I’m struggling to find out how to repeat this. I think there are several factors that are contributing to the lasting success of this post.
There are dozens of links to the businesses that contributed to the post. Many of the businesses probably shared the post with their audiences in social media. I myself found out about MicroBrewr from a post on Facebook about this very article.
There are several backlinks to this post. There are even links from blogs in other languages. Some of the blogs remain online even though the company has gone out of business.
The headline has a number in it. Countless articles have been published about this trickery. There’s something in the psychology of it that attracts people’s attention. It’s a finite list, I know where it ends and how much time I’ll have to devote to reading it.
The headline talks about real people. Again, it’s psychology. I guess it’s the same reason that “reality TV” is so popular. And we love to see people fail. The headline connotes that the contributors are sharing their failures.
So I think it helps to pull people in.
I was recently poking around in Reddit and found two old posts about this article. In one sub-Reddit, the post had over 70 up-votes and a couple comments. In another sub, it had over 300 up-votes and over 30 comments.
They both linked directly to the article and were posted by two different people.
I have seen recent spikes in traffic due to posts in Reddit. Traffic usually dips significantly after a couple days, but it usually doesn’t go as low as before it was posted to Reddit.
Clearly, Reddit helps drive traffic, if only temporarily. Reddit isn’t so good for sustaining traffic because it’s hard to make a post in Reddit that has lasting popularity. As time goes by, the posts move down in Ranking until they slip into obscurity.
Reddit helps drive the most traffic when others post to your content. The Reddit community seems to be a discerning bunch, they’re aren’t very tolerant of self-promotion.
Lately, I’ve been trying to capitalize on the success of this post. I’ve added subscribe buttons throughout this most popular post.
I’ve also added this post to the Resources page, as I hear a site’s Resources page is often the most visited page, although I haven’t yet seen that with my Resources page.
When I start an auto-responder series, I’m sure I’ll make some sort of an email that references and links to this post.
Hopefully this post will continue to drive traffic in the future. It has a lot of good, helpful information. People can really learn a lot from others about starting a brewery.
My most successful post to date is one of the “pillar posts” I started my blog with: “79 Side Hustle Business Ideas You Can Start Today”
In the year and a half since it was first published it has generated over 40,000 pageviews, 300 social shares, and 45 comments.
It’s a 4000 word post that naturally took a TON of time to create, but it was intended to be a really awesome resource for people looking for help in coming up with part-time business ideas.
The best part is, the post serves as a “gateway drug” into the rest of my content, especially the podcast. There are dozens of internal links that invite readers to explore deeper and learn more about a particular topic.
If people enter this post cold from a Google search, one of the best actions they can take is to download a podcast episode. All of a sudden I’ve gone from a complete stranger to someone who’s now spending the next 30-40 minutes in their earbuds.
I think this strategy could be replicated across any number of different niches. You’d have to create the master-definitive list post for your industry, and then work to build out the “tier-2” content behind it — which I definitely didn’t have when I started but have added it over time.
I also turned the post into a Slideshare presentation that’s been viewed more than 150,000 times, so you’ll always want to think about where you can repurpose it as well.
I have two top-performing posts (if you take into account a variety of metrics), each quite different, and popular for different reasons.
One is about my first break-up whilst traveling full-time, entitled Romance on the Road
It addresses the practical reasons why travel is hard on a relationship, and I also share my own personal experience of ending a long-term relationship while traveling.
My other wildly popular post is my packing list: The Ultimate Packing List for Full-Time Travel
This post contains a widget that shows everything (down to the last hairpin) that I travel full-time with.
(In reality I’ve honed this packing list down and switched to carry-on luggage only since writing this post, but it still serves as a good tool for people wanting to travel long-term).
Which brings me to the characteristics that (in my experience) make for a popular post:
• Make it evergreen. The more universal and applicable your post is, both now and over time, the better it will perform in the long run. Both of the posts above are years old, and they continue to get mad traffic.
• Be personal. One of the reasons why my Romance on the Road post speaks to so many people is because I shared a very personal story, and people want to know about these kinds of things.
• Be practical. A personal tale doesn’t go as far unless it can somehow be practically applicable for readers. My packing list post is both personal and practical – and hey – who doesn’t want to know what to pack for travel?
I will use my newest blog: Blog Launch Insider in order to answer your question.
My most successful blog post: My Ultimate List Building Guide (over 2,800 words)
It has generated the most traffic and social sharing so far (screenshot attached).
When it comes to comments – there are 0 comments and there’s a good reason for that.
I started Blog Launch Insider a few weeks ago, and I decided to keep the comments closed as a test. In fact, that “post” isn’t really a post – it is a page in my blog.
I decided to focus on testing and tweaking my site for higher conversions until it hits
1,000 subscribers. That will need to happened before I decide to write the first official
As you can see… I’m not following the usual advice of creating content left and right to drive traffic.
Instead, I’ve been focusing on conversions, customer acquisition, list building and building relationships with other influencers which in my opinion are the four most important things to focus on when launching a blog.
So far, that strategy has generated over 500 subscribers, 5 high paying clients ($1,000 each) and affiliate commissions from affiliate products, services and programs.
In my opinion, it isn’t about how much traffic you get – it’s how much targeted traffic you get and how well can you convert that traffic into subscribers and customers.
My recommendation to others who would like to replicate the results I just mentioned:
1. Decide to enter a niche that’s competitive.
When it comes to blogging, the more competition there is… the better. Why? Simple: your competitors (if done the smart way), will become your mentors, JV partners, and even mastermind buddies.
They will become the catalyst for your blogging and business success.
2. Focus on a specific set of problems that your niche constantly faces, and put together free resources to help them resolve those problems. LISTEN to them, instead of deciding what’s the best content you can work on.
Often times, we think our content or product ideas are going to be well accepted… only to find out that nobody cares!
Why? Because you did not focus on listening first.
3. Contrary to what many of my peers within my niche teach (don’t focus on monetization right away – think long term), I do believe you can monetize your blog right from the start, but it must be done the smart way.
On the other hand, I do believe in long-term strategy, but that doesn’t mean I can’t monetize from the start.
My point is: before you launch your blog, make sure you have a clear idea on how you are going to monetize your visitors and what process will you direct them through for that to happen (your funnel).
4. For every one post you publish, write 3-4 post on relevant topics and on relevant sites in order to bring you targeted traffic back to your blog.
Focus more on promotion, than content creation.
5. Before launching a blog, make sure you have a good idea of what is going to set you apart from everyone else in your niche and constantly use it in your message, and across your entire blog and marketing campaigns.
You can shape the way your audience see you.
At Blog Launch Insider, I teach how to start, launch and grow a blog. I also teach how to create, launch and market your product, service or coaching programs.
But the most important angle is that I donate 50% of BLI’s profits to help children and people in need via the Charity Water and Virgin Unite foundations.
I basically integrated a social mission in my business model. That’s a unique angle, especially in the niche I’m breaking into.
My point is: You don’t have to do the same thing I’m doing, but you must find your unique angle and use it across your entire message – consistently.
6. Don’t be afraid to ask for help and advice.
Don’t be afraid to invest back into your business (blog) and don’t be afraid of making mistakes.
7. Focus on 1-2 social media platforms (especially in the beginning) and master them, before you decide to be all over the place wasting time and money on what does not matter.
Do not try to be all over social media – it is not smart. in fact, social media is a complete waste of time, if done the way most people (bloggers and entrepreneurs) do.
Here’s another piece of content in my blog that’s getting good traction: Welcome to Blog Launch Insider – 11 Mistakes to Avoid When Starting and Building Your Blog
I’ll have to give you my most popular post due to search engine traffic, engagement and social shares separately. They all give a different answer.
My most popular post, traffic-wise, is the same every year. And that’s because I’ve been doing it every year
It’s an article containing PDF calendars as well as Adobe Illustrator and InDesign calendar templates for download.
I know, it’s not sexy, but people will always need calendars. As the months always start on different days, I was frustrated to have to design a new one every year. So I created a template where all the dates were in linked text boxes so it was easy to change it year to year.
Here’s last year’s version – it can get over 1,000 visitors a day towards the end of the year.
For social shares, according to BuzzSumo, this one about running a business remotely whilst in Chiang Mai, Thailand is the most popular. This surprised me.
I think all my recent posts are getting an equal amount of shares and that one had only marginally more than all the others.
Interaction-wise, the one that definitely gets the more discussion is a series of posts, my passive income reports. Here’s the last one which details my passive income from the whole of last year.
These not only get the most comments but they are always what people talk about when people meet me or email me.
The passive income reports detail my product sales, affiliate commissions, advertising revenue as well as the expenses I’ve incurred. Other entrepreneurs and business people find them interesting as they can clearly see what is working for me. It’s not to everyone’s taste though.
Sharon Gourlay – WheresSharon.com – Twitter
My most successful blog post to date is one on my travel blog titled “Things to do in New Orleans in a few days”.
The success initially came from social media, but this buzz has helped this article also rank well in google and it gets hits from there now too.
There are two factors which helped contribute to this. The primary one is Pinterest. This post has done amazingly well in Pinterest and gets thousands of hits every month just from this site alone.
I made a purpose built pin for this article following best practise for Pinterest, as well as a pinnable image in the post. I pinned this every suitable place I could and it really took off.
I think this is because most Pinterest users are American women and this is a destination that appeals to this demographic.
The other thing that has helped is promoting this article to people who have a reason to want to promote it. In this case, that is relevant tourist boards, hotels and attractions. I find a quick and easy way to do this is via Twitter.
It is easy to schedule some tweets which share the post with the relevant brands.
They often retweet it or share it on Facebook. This article has been shared by a few huge pages on Facebook thanks to this technique which has led to some of the biggest days for my site in regards to page views.
The best part is that a share on a big page often has a trickle down affect as others share directly from them.
I have capitalised on this post’s popularity by creating a content upgrade as an incentive to subscribe to my site.
This means that I now not only have the benefit of the extra page views, visibility of my site and affiliate commissions generated by this post, but I am also converting more visitors to my site into regular readers and thus more commissions further down the line.
To others, I definitely recommend trying to work out if there is a way to market your own posts on Pinterest effectively. I find Pinterest an incredibly valuable social media and one that can be a very quick and easy way to generate traffic.
My second tip is to look at every post and ask yourself who else benefits by what you have written and market the post to them in the hope that they market it to others.
To date, the blog post that is the most successful in terms of shares, comments and social reach would be the 8 Copywriting Formulas To Engage Your Blog Audience.
When people start a home business and use the strategy of blogging, their primary focus is money and selling. With this mindset you will be misaligned what your audience is looking for.
I learned throughout the years that there are 4 Actions you must focus on in order to generate the results you want.
1. Metrics – In Google Analytics there are three metrics I focus on which are the Bounce Rate, The Average Session duration, and the Sessions Bounce Rate – Will give you an idea if your content is geared towards the interest your Target Audience
Average Session Duration – Make sure I keep my target audience on my blog for as long as I can by sharing my internet a links, opening pages in another window, incorporating videos, and writing posts that’s well over a 1,000 words for example
Session – Share my new blog posts everywhere by commenting on blogs of influencers, sharing my blog on blog communities, and sharing my blog on the most popular social media sites
2. I check sites like Buzzsumo and SEMrush to see what keywords and topics are getting the most traffic and shares
3. I use a headline analyzer as well as Copywriting Formulas for my Headlines and for the blog posts itself. This piques the interest of my target audience and with the formulas it really gets them engaged with the content
4. Consistency – A lot of us have heard this from time to time again, but you want to be
consistency so that you can see what changes you need to make (going back to metrics) in order to get better results
This is the what I do in order to get make sure each blog post is set and aligned with the interest of my target audience. I always check my results to see where I’m falling off and what changes I need to make in order to improve.
My most popular posts as on my current blog are as under.
My recipes for making a post popular are as under:
1) Write interesting and unique content:
When I blog, I blog with an idea that my post has to provide some value for my audience. If it doesn’t it never sees sunlight. The first post was an inspirational interview of how a newspaper seller turned to business with likes of Microsoft. It was received well by the audience and also inspired many.
I still get emails thanking me to put that up.
2) Write awesome magnetic headlines:
I spent a lot of time choosing a perfect headline for my audiences. I have had huge success through this. My headlines drive my organic traffic as well as grab the eyeballs of my followers on social media. If you want to replicate my popular posts I would say spent enough time in choosing a headline.
3) Do proper on-page SEO:
I am a big follower of on page SEO. I never publish a post without having my sprinkle of keywords (you still have to use keywords if you want to get organic traffic). I have never gone behind backlinks building as I think backlinks are to be earned not built.
4) Blog commenting, social sharing and viralcontentbuzz
Blog commenting, especially with commentluv enabled blogs also count up to 3% of my traffic.
Whenever I write a post, I go to Google and find blogs that have recently published a related article and comment a relevant conversation there. My link below the comment is clicked by people.
I openly share other bloggers content, promote them and they in return do the same. This maximizes my reach. I would advise the readers to adopt a 70-30 rule on social media. 70% other people stuff and 30% your own stuff.
Participate in communities: One of my most major sources of social shares is influencer sharing from viral content buzz.
Another community is Aha-now community where many likeminded bloggers share my content and give their views on it.
5) Write longer content:
Research says longer content receives more number of shares and my blog is a live example of that. If you want a post that really will be liked by your readers, create a long one (with at least 2000+ words) and not just fill it with crap, fill it with substance.
My most successful post ever is the one I wrote for Moz blog: “Facebook Marketing: Ultimate Guide“.
It became a top post of the year in three nominations out of four: votes, unique visits and tweets.
And the key to success of this particular article is undoubtedly the proper selection of a topic (…and timing).
It was 2010 and Facebook Marketing was that “next big thing” that everyone was talking about. I did some research and found tons of articles with great tips, but there wasn’t a single resource that would bring everything together and put it into a single strategy.
So I did that.
This was actually my very first guest post and I was a total noob in the marketing world with zero credibility.
So I spent a few weeks researching the topic of Facebook Marketing and I didn’t quit till I was 100% sure that I’ve learned everything there is. This is how a total noob wrote a post that appealed to the World’s top SEO community.
And the best part is that practically anyone can replicate my success.
Here are the action steps:
1. Dig into your niche and find that “next big thing” that everyone is talking about.
2. Research the hell of that topic and make sure you know all about it.
3. Write a super detailed, super actionable guide on this “next big thing”.
Actually I have recently published a mammoth 7000-word guide on writing this kind of articles. Check it out, if you want to go deeper with me:
My most successful post by far has to be an expert roundup that I did towards the end of last year in the home improvement niche.
The question was which three home improvements add the most value to your home, and I asked 45 experts in that field. I didn’t just leave it at that though.
To give it the post even more of a bang, I also conducted a survey using Survey Monkey and came up with some unique data and combined that with the results of the expert roundup and had an infographic created to make the post more shareable.
Yes, it did cost me a little bit of money (around $250 for the infographic and survey), but it was well worth it.
All in all, the post was shared over 1.2k times and generated a good mount of links while I didn’t have any sort of profile online.
In fact, I was (and still am) very new to the internet marketing community – but this was a fantastic learning experience that I will definitely be replicating as I build out my new authority site which I’ll be covering in a step-by-step case study on my blog.
The infographic also allowed me to pitch it to others in the niche using the “Guestographics” method from Brian Dean, and also submit it to infographic directories giving me multiple options for links and thereby boosting my Google rankings and giving a significant boost in traffic.
So now to what I would recommend others who would like to replicate the result… there’s a couple of steps I would follow to maximize the chance of success. It doesn’t necessarily have to be a roundup, but it’s critical to include the following:
1. Be different. In other words, don’t just replicate what others have done, but create something unique that is meaningful.
For example, use a survey to gather your own data, and present it in a way that conveys the meaning (such as an infographic or chart).
2. Be exceptional. You want your resource to be the best of the best. Make sure your content blows everything else out of the water – whether it is content length, depth, detail, multimedia, or anything else you can think of.
3. Link to others. Link to influencers, but especially to those that are still trying to make a name for themselves as well.
Send them a customized (yes, make it personal) email to let them know that you mentioned them in your post and why you appreciate their work.
The latter group is much more likely to share your content than the former, and it keeps you motivated to keep pushing on if the big names aren’t sharing yet.
4. Use broken link building. This should be last because I strongly believe you should use this technique once you have established your relationship. Every website has some broken links.
Once you have a relationship, it’s much easier to authentically let them know about this, and suggest your resource as a replacement.
Even if your resource is not a direct replacement, they may still be willing to link to you because the relationship is already there.
My most successful blog post is “How I Was Almost Killed By Fake Experts, And Which 33 Experts You Should Follow”.
Traffic: 1333 views on blog post
I`ve only been blogging for about 3 months, and for one of my blog post to draw 1333 views is huge.
I got 126 visitors on the day the post was published: 4th of February.
The peak was on 5th of March with 186 visitors.
As you can see the blog post have had several peaks. This is probably because people think it`s a great post.
I even get social shares and returning visitors to the blog post about 1 month later, and people are giving me feedback on how great they think the post is.
Social shares from blog post: 141
Bitly – total clicks: 176
How to replicate my result using “The Opening Act”-technique
This is a technique I have created, which I call “The Opening Act”-technique.
Look at your experts as the main band. They are the ones people are coming to see. Since you are arranging the concert, you have been giving the possibility to do the opening act.
Now is your chance to shine and display your skills, so make every second on stage count! First you choose a topic and find which experts that will fit into that topic. Then write a blog post about that topic like your life was depending on it.
This has to your BEST content ever.
Because you will get a lot of new eyeballs on you, even some of the experts will be reading your post, since they are included. Who wouldn`t want to read a great blog post someone else has written about them?
They say that you should spend 20 % creating great content and 80 % promoting it.
So what`s next?
Promote the content like a mad man (or woman) like if a crazy mobster was standing outside your door with a baseball bat waiting for you.
The only way for you to avoid getting your kneecaps crushed, is if you could promote your content to enough people.
Don`t be afraid to promote it.
This is your best content ever created, right?
I don`t want to get my kneecaps crushed – when have I promoted enough?
Promote to all the experts. Just send them a tweet one day ahead and let them know that you have included them as one of the experts in your round-up post, and that the post will be published tomorrow.
Congratulations. You have now created anticipation.
The next day, when you publish your post, you will send them the link to your post. About 50 % will share the post on their social media channels. This is really great exposure!
Then promote your content on all your social media channels, your email list and to everyone you know. When you are getting so tired that your forehead is about to head-butt your desk, get a cup of coffee and promote a little bit more…
When you think you have promoted to everyone you know, take 5 minutes and relax. Put your head out of your window and breath some fresh air. A few more names might pop up.
Promote to them as well.
When you think you have given it all you got, and you know for certain that there is NOTHING more you can do in order to promote your post.
Well, then you should be on track. I never said it was easy.
But if you do this, you can get massive exposure, traffic and shares. Go out there and put on one of the best opening acts ever performed. This is your time to shine.
You can do it!
I posted this article just over a week ago – “Why the future of marketing is heart first, calculator second” – it’s been very well received and is coming up to 370 shares or thereabouts.
Not much in the way of comments on the blog but on Twitter (particularly), Facebook, LinkedIn, the conversation has been positively robust (that’s where a lot of my conversation takes place these days versus on the blog).
I also did a cutdown version for LinkedIn as well which has received 50 thumbs up and a few comments –
Why has it resonated? I think because it was a ‘pretty meaty piece with lots of examples – a ‘line in the sand’ manifesto-like piece on a topic people think about but rarely articulate.
Because I joined the dots so to speak, I think it provided people with value and was in lock-step with their own values and philosophy.
I also find that long form content gets shared more often. This post was over 2500 words. Professional people want to share solid articles versus short frivolous posts. This is research I’ve seen, but also I see it in my own little world.
So my advice is try every now and then to take a deep dive into your subject. Don’t make it long simply to have a long article, but do your research and lay it all out there.
It doesn’t have to be pig picture like what I’ve done, but it might be in-depth tactically with lots of tips, tools and examples, pulled together under the one theme.
This content can then be re-cut and re-purposed into other pieces of content.
For me my How to make money blogging article has been one of the biggest successes of my website.
I think one the primary keys to it’s success was that I chose to take a 10-article series and create a single article out of it.
I initially intended it to be a series of articles, but right before publishing I decided just to turn it all into one massive 8,000 word article.
Looking back I realize that I made a good decision, but had no idea at the time.
I am not sure why there seems to be a psychological difference to the reader with an 8,000 word article vs. a 10-article series, but from other successful content that I have studied, it really does seem to be true.
Since the content was good, I am confident that it would have done well as a series, but nowhere near as well as it has done as a stand-alone article.
So my suggestion for others trying to replicate the success would be to always be striving to create a massive amount of value for the reader in one easy to grasp location on your site.
There you have it. Best tips from niche bloggers on their most successful blog post in terms of web traffic.
If you have any questions or comments on this topic, let us know below.