Launching a product is one of the best ways to monetize a blog, yet many people overlook it. It’s also a big challenge, especially for a newbie. That’s why I reached out to more than 24 of my most successful friends, all experts in online marketing, and I asked them one thing:
What was your most profitable strategy for launching a new product?
I received some excellent advice, and I thought I should share it with you, my dear and valued follower.
~ Sue Anne is the founder of Successful Blogging . She is a blogging coach dedicated to helping beginning bloggers succeed online.
A lot of bloggers start out creating their first product, just like I did…
by thinking of something you’d enjoy making and then spending several months generating that product.
Unfortunately, this method rarely works and you launch to a reticent audience who won’t pull out their wallets.
The best way I’ve discovered of launching a profitable product?
Validate the idea first.
There are many ways to validate your ideas. You can send out a survey to current readers, look at other popular bloggers’ comments, look at Amazon book reviews in your niche and figure out which are your most popular posts on Google Analytics.
When you validate that your readers will actually buy this product idea, then you can start creating it. And you’ll have a profitable launch!
~ Marcus has been building websites since 1997 and tinkering with SEO since 2000. He is a consultant specialising in technical SEO.
Whenever we help a client launch a new product or service we have a solid, repeatable strategy that we use for lead generation and customer acquisition.
The same basic strategy can be applied in many different ways and from 10,000 feet looks like this:
1. Who & Why
Identify who the customers are and even more importantly what their pain points are. Then, be crystal clear how your solution will help them.
Now you have to identify something of value to your audience. Whether it is a guide to do what you do for free or something else entirely there must be some considerable value here.
3. Lead Generation
Now you want to promote whatever it is that you are using to generated these leads. Lets say a guide for arguments sake.
Methods of promotion vary but you can look at SEO, PPC, Content, Content Amplification, Social, Social Ads – typical digital marketing tactics (you know the drill).
4. Drip Campaign
Now you have to follow this up with an automated drip campaign. I tend to like a seven stage education campaign that maps to the chapters or advice in your guide (that likely never got read).
5. Special Offer
The final step is to offer a killer special offer. Again, it’s going to depend on the product and retention is going to depend on the product actually being as good as it claims it will be but a free month or a discount for the first twelve months or some such usually does the job (tip – A B test special offers to refine closing).
6. Email Marketing / Remarketing
Not everyone will convert so you want to stay in front of these folks with low cost advertising – remarketing, email list etc. You will then convert a larger number over time and at the very least build brand awarness.
You will also want to use your own users to tap into their networks in many cases. Provide bonuses and savings for advocacy. Again, tweak to your specific situation.
– – –
This forms the bones for strategies where we have helped customers hit 1000 subscribers in the first month completely exceeding initial goals.
It works time and time again as long as the product is great and we exchange value for awareness and the right to market to our audience.
~ Gael is co-founder at Authority Hacker, where he is teaching people how to grow authority sites ethically yet efficiently.
To launch a product successfully, the first step is to be nurturing your audience with great free content regularly.
You need to have their trust before you start selling, it makes things MUCH easier.
Once you have ticked that case here is what I usually like to do:
1. Outreach to my contacts in the industry and offer them to promote the launch as an affiliate.
Partners sent us around half of our sales in our latest launch and if you don’t have the tech yet I recommend you get something similar to iDevaffiliate up and running, one of the best investments we have made in the past 1-2 years.
Pitch them your sales funnel, offer them “exclusive” content or referal rates and water their mouth with potential earnings for just emailing their list.
2. Once you have a list of partners that agreed on promo, warm your list up with some value for the week before you start your hardcore promotional emails.
Get them used to open your emails again and click the links. Make sure the value content is related to the upcoming offer and builds up interest in the problem the product solves.
3. Release your offer and put a special early bird deal out where your buyers can buy for a lower price for a certain amount of time (usually 4 – 7 days)
4. Email your list daily about the deal and cover a different angle every day in your email (or talk about a different feature)
5. 2-3 days before the close, add in some bonuses that go away with the lowered price deadline to make the deal even more juicy
6. Organise a webinar 24h before the close where you teach stuff related to what the product does and do a pitch adding one more bonus to the package that goes away with the deadline
7. Email the replay to everyone 2-3h after the webinar and let people go through the content
8. Send 3 last chance emails 6h 2h and 1h before the close of the offer
9. Close the offer.
This is how I ran things last time and we made a decent $40,000+ launch on a recurring monthly product, not too bad 🙂
~ Tim is the Head of Marketing at Ahrefs and founder of BloggerJet. He has founded two plugins for WordPress: TweetDis and Content Upgrades PRO.
The launch itself is usually pretty straightforward. What matters the most are the things you do BEFORE you launch your product.
So here are the two key things that you need to focus on, before you start working on the actual launch:
#1 Growing an email list of potential customers
You can have the highest converting product launch sequence in the world, but it will not make any sense unless you have a list of people to send it to.
If you’re looking for the best way to quickly grow your email list, I urge you to try “content upgrades”.
This is without a doubt the most effective list building strategy that all the cool kids are using already.
Once I implemented content upgrades on my own blog, I saw an immediate 300% increase in email conversions (read the full case study here).
#2 Connecting with influencers
Building your own audience is always a must, but tapping into an existing audience of some other person can easily 10x your outcome.
So how do you connect with prominent people in your niche?
If you’re building a cool product – just reach out to them, share your idea and ask for their advice.
People at the top of the success ladder love helping other people (if they see that they are hustling real hard).
But you need to be building a really COOL product to make it happen.
In case your product is a simple ebook – your chances to get someone interested in it are pretty slim to be honest.
But if you’re building a piece of software – I’m sure that a lot of “influencers” will eagerly jump on your advisory board and let you pick their brains for free.
And then, once your product is ready – they will gladly help you spread the word about it, because they have already invested some of their time in helping you build it.
~ Zac is an entrepreneur and a super affiliate, with nearly 20 years of experience in the online marketing space.
One of the best ways to launch a product of your own is through personal relationships and JV partnerships that you’ve established over the years. The reason why this works so well, is that everyone mailing out to their lists and promoting you already has a trusted relationship with their audience.
However, to make sure this is done effectively, you should also have the following in place.
1 – A website or blog to grow your brand
2 – A mailing list to build your own internal list
3 – Social media outlets to share your own content
4 – Testimonials and a proven product
5 – Landing page with upsells and funnels
This is the model that has worked best for me and many of my JV partners over the years.
Kash Lalka Best Expert Reviews
~ Kash is the co-founder of Best Expert Reviews. She compare various products and suggest various options based on price and features on her website.
The most profitable strategy I had for launching a new product by far is : Paid Traffic->Lead Magnet->Opt In-> Email Funnel.
This is the simplest and most profitable strategy that you can have to make sure that you make money from the sale of your product. They say that for an ecommerce store, a visitor becomes a customer after 7 interactions with your brand.
How will you interact with him if you don’t have his permission to contact him. This way with a lead magnet, you get his email id and with the email funnel convince him to make the purchase.
As long as your revenue per lead is more than the cost of acquisition of the lead, you can use paid traffic which is quick, scalable and sustainable.
David Krauter WebsitesThatSell.com.au
~ David Krauter first a marketer first and a “techy SEO geek” second… he is the founder of Websites That Sell providing Website & SEO services with a focus on more traffic, leads, phone calls & sales – not just rankings…
Assuming you’ve done your market research and there is 100% a need for what you want to sell and people are willing to part with their money for your product here is the No.1 strategy – that just simply works every time for launching your product.
Create a free giveaway related to your main product – this could be a light version of the product, a taste of the actual product or education information on how to benefit more your actual product (e.g. make more money with it, get more value out of it, make it last longer etc)
Once you have this free giveaway, spend a percentage of your advertising budget just driving traffic to this free giveaway and build a hot list – DO NOT TRY TO SELL THEM YOUR PRODUCT (yet…)
Then initiate a launch sequence of educating your prospects about your free product – and let them know that you are about to release your product.
The finally release your product applying all the usual marketing of creating an irresistible offer (great value, bonuses, scarcity, limited time availability etc.)
~ Leif ran away from home at 16 without any money. Now he has traveled to over 74 countries and he writes about his journeys on his blog, The Runaway Guide.
I would say the best way to launch a new product is to first harness your current audience as much as possible.
Send out emails, boost a post on Facebook, use Instagram’s new advertising, and take advantage of twitter.
After you’ve exhausted your base audience through social media, I would recommend searching for new audiences through Facebook advertising.
~ Floyd is working as a SEO specialist for more than 10 years. He also teaches martial arts such as Chinese Kung Fu and Brazilian Jiu-jitsu.
Depending on the product, I first go to my competition and adwords before anything else.
I ask such questions as:
What are the ads that are being shown consistently?
How many social pages are there about my product?
What landing pages are the most effective?
For this I go through a lot of testing on my landing pages either through paid media or organic media.
Most of the time what makes product launches successful is the right amount of timing you present and applying Robert Cialdanis’ approach in persuasion.
It also matters how much you are selling your product, most of the time what works for me is sending a freebie first before selling anything. Heck I don’t even consider it selling I call it building trust first before anything else.
~ Dennis is an online entrepreneur, author, podcaster and blogger. He writes about SEO, business and startups. He is also co-founder of Leap Froggr, a digital marketing company.
I’ve been using my email list for years in my other niches.
It’s a rather simple formula. Come up with a strategy first that is in-line with the product that I will be launching.
Here’s how I usually do it:
I create an optin page to make sure I get targeted leads from my existing email list and from ads.
The optin freebie is directly related to that. I then create a seed blog post to talk about a related thing and pitch my product at the end to further build the email list.
I do a few educational newsletters to prime them up and open the cart when it’s ready to launch.
Recently, I utilize surveys to get the best results. Using the “words” and “sentences” that you get from surveys will give your salespage an even better emotional effect.
I can also see which launches should be stopped so I dont waste time.
I am planning to do a product launch differently this year. Possibly trying out webinars and focusing more on educating and letting them connect with me rather than just purely text.
Audio and video are definitely going to build trust better which will enable me to convert the product better, a whole lot better.
~ John is the founder & host of EOFire, a top ranked business Podcast where he interviews today’s most inspiring Entrepreneurs 7-days a week.
When I launched http://TheFreedomJournal.com, my most profitable strategy was to reach out to the over 1200 guests I have interviewed on EOFire and ask them to share with their audience.
GIVE value, and when the time is right, ASK for support.
~ Ken is an online marketer and co-founder of Measured SEM and Cornerstone Content, a free content marketing education site.
I used to work for a software startup and when we’d launch a new product we’d lean heavily on content marketing to market/promote the product launch, which would involve:
Reaching out to a big group of industry thought leaders, journalists and bloggers (we’d target between 40 to 50 folks), inform them about the new product and ask them if they would demo the new product pre-launch and give us feedback.
After the product demo, we’d ask those thought leaders if they’d be willing to review/write about the new software when we launched. We generally had about a 15% to 20% success rate on getting written reviews placed on industry blogs.
Writing 20 contributed articles to promote the new product. FYI we didn’t promote the product directly in the articles.
Rather, we’d either write a piece that was somehow aligned with the pain point that the new product addressed (then we’d mention the new product in the author bio), or we’d work it in a list of products that addressed a relevant pain point category (ie “10 Must-Have Productivity Tools to Help X Get Even More Done Each Day”).
We’d get those articles placed in relevant industry pubs and have the editors run them once we launched the new product.
Writing a series of promotional posts that we’d publish on our own blog. We’d run a post a day on the blog that either walked users through features in the new software or demonstrated a super useful process/task the new software could help users accomplish.
The goal was to flood the industry with content/information about the new product and create awareness and a general buzz on a number of different pubs, which we did in a very cost-effective manner on a shoe-string budget (and fewer marketing expenses led to higher profit margins).
~ Nicholas is an inbound marketing consultant that helps businesses earn attention, trust, sales, and loyalty.
My more profitable strategy for launching a new product is to reach out to influencers in my niche.
Recently, I launched a new inbound marketing podcast, and in order to get started, I needed to know what people wanted to hear about.
So I asked a few folks for their feedback, and this helped me build rapport with them.
I was able to leverage much of this into social media shares and some of the folks I reached out to even became guests on my show.
So, the lesson to be learned, is not to underestimate the power of individual, personalized contacts with people who can support and share your product.
Best way to launch a product is to make deals with bigger influencers in your field in order to get them to review, talk about and in other ways promote your product to your audience.
These could be something like affiliate deals where the influencer gets a percentage of all products sold.
Getting influencers to promote your product gets it in front of a larger audience than if you were promoting it on your own.
This tactic works well alongside you publishing articles on influential sites, and being guest on popular podcasts and other shows.
~ Dave is the co-founder of blogger outreach software Ninja Outreach. He loves business, marketing, and travel.
I’ve been a digital marketer for a few years now, and by and large the most effective thing I’ve ever done to launch a product, build a brand, bring traffic, get links – whatever it is, is build relationships with people.
Frankly, this is not just good and true for business, it’s true for life as well and it will be an ongoing trend for years to come as more people build highly engaged audiences and the usual blackhat methods disappear.
The fact is there are very few ways that you can get the amount of exposure, so quickly, as you can by building relationships with other people and having them willingly promote your stuff. Most other things are just linear.
If you want to grow your social media or links, you often have to linearly do it. Linearly put in a lot of time and effort and engagement. It doesn’t scale well and it often doesn’t last long beyond that initial campaign.
However with every online influencer you connect with and build a relationship with, you now have access to their audience, and that helps you grow exponentially.
They will include links to your blog or website in their posts. They will share your stuff on social media. They will send it out to their newsletter. (of course not every single person will do all of these things, but in general, that’s how it works).
Bottom line, this is clutch. Start building relationships and they will last forever. Relationships are an asset and you can call on them when you need them for any launch or product or campaign you are running.
So how do you build relationships, well there are many ways.
- Comment on their posts
- Follow them on their social media
- Share their stuff
- Engage with them, tweet to them, email them (in reason)
- Help them out, offer them something of value
- Leave them a review on itunes or amazon
- Link to them in your posts
Additionally there are several tools that can come in handy, one of which is Ninja Outreach which is an influencer outreach tool at a reasonable price. It’s effective at identifying influencers and helping you engage with them.
~ Andrea is the CEO and co-founder of Get Mail Bird.
My most profitable strategy for launching a new product is to build early relationships with journalists and try a time sensitive 50% off promo for first time visitors to your website and remarketing.
~ Jan writes about WordPress on his blog and he teaches new bloggers how to build scalable businesses online.
My most profitable product launch was launching the WP Summit in 2015.
It’s a virtual conference that brought together industry-experts from the WordPress and online marketing world, ending up in a total of 28 interviews.
My launch strategy had several cornerstones:
1.Having the speakers promote the summit to their list. I provided swipe-copy and banner-ads to make it as easy as possible for them (as most were ridiculously busy).
2. Generating buzz on social networks. As I had a tight budget, ads weren’t an option. I joined Facebook groups on the topic and built a relationship to their admins.
This way I was allowed to share the new interviews that went live daily, and get the conversation in the group started.
3. As the WP Summit was live for a limited time (now it’s available as recording), SEO wasn’t a feasible way to drive traffic.
But to get a third traffic source, I teamed up with TemplateMonster, WP Engine, Cloudways and Cyfe as sponsors.
They shared the WP Summit on their blogs and with their lists, which also drove a bunch of people to the website.
To be honest, I didn’t expect to get sponsors that big. But it showed that the WP Summit was going to be big – and it was.
This also proves, that one can create profitable launches on a tight budget, without spending tons of money on ads or graphics. I created the graphic materials and website myself.
My buddy Navid Moazzez helped with the strategy behind the WP Summit, helping me to run one of the most influential global virtual summits for WordPress users.
~ Jeremy has over a decade of experience in the digital marketing industry. On his blog, he writes about online conversion, SEO and Pay Per Click campaigns. He is also working as a SEO Expert for Fast Partitions.
It’s surprising to me how little people realize that an event has it’s own potential value for online marketing as much as it’s a potential real world marketing opportunity.
Taking the launching of a new product and holding a small real world event means you can go to Evenbrite.com, eventful.com, and other local event listing sites.
Go there and create listings with links and address citations that will be picked up by 3rd party sites.
This means you get your links syndicated for free to anywhere from 2-10 different sites with no additional effort.
~ Neil is the co-founder of Crazy Egg, KISS metrics and Hello Bar. He is an entrepreneur who likes to blog and started two SaaS analytics companies.
My most successful strategy was to create a webinar presentation that educates, helps you grow your business, and then sells a product.
Through a webinar people get to know you more and they are more likely to buy.
~ David is the chief SEO (search engine optimizer) and writer. He is also the chief marketing strategist on his blog Seo-Writer.
I don’t sell products, but rather services – writing and promotion services.
Interestingly, you can divide the writing services into three categories, those we sell, those we simply don’t do (we will not write a resume or a business plan, for instance), and those we don’t sell but will do anyway (everything else that falls under the “writing” or “ghostwriting” umbrella).
At first, we were only selling a couple specific services, including book writing and press release writing, but we were happy to help out with other projects I felt our team qualified to write.
Since we have an umbrella service, or a “catch-all, in ghostwriting, we get queries for all sorts of projects that we do not specifically sell, and it gives us some intelligence into what services we should be adding to our roster.
That, in fact, is the first step to launching a new service: determining that it is something there is a market for and that we want to deliver.
This is just as important for products as for services, by the way.
One service we have been asked for occasionally was Best Man Speeches. Last year, I decided we would be proactive and sell them, partly because I enjoy writing them so much.
I know this is not original, but it really works; give away free information that is truly helpful and demonstrates your expertise.
Why is this such a powerful strategy? Because it does triage among potential customers. It satisfies the do-it-yourselfers who have no intention of spending money, so you don’t waste time with them.
And it satisfies those people with money to spend, because they can see first-hand that you know what you are doing.
Additionally, it is a great resource that other bloggers can reference, sending a whole new set of prospects your way from their blogs and through social media.
I promoted all three pieces of content, the blog post and the two slide shows, across social media and kept amplifying them on Viral Content Buzz and JustRetweet (which I am still doing today – promotion never stops).
So my steps were as follows:
· Specific service that fits under the umbrella
· Appetite both to produce and consume the service
· Create useful advice to demonstrate expertise
· Promote, promote, promote
The result was more Best Man Speech requests than any other year. An interesting and unanticipated side effect was more wedding speech requests, such as Maid of Honor Speeches and Father of the Bride Speeches, as well.
~ Albert is the CEO & Founder of Seolution and CanalIP. He works in SEO since 1997 .
Here are eight effective ways to launch a product via social media.
1) Create a teaser
In order to get people interested in your new product, you can create a teaser. You can choose different formats, depending on both your products and available assets.
You can use creative images or even make video introducing your new product. You can also publish articles on your blogs, or participate as a guest blogger and write on other blogs about the product you are about to launch.
Use different social media to publish the teaser. Creating teaser is a good strategy to get your audience interested in your product.
2) Publish a making of
Another way to bring the product closer to your audience is to show them the process of creation.
Regardless if you are introducing a new pair of sneakers or a new tablet, you can certainly share some materials that present how the product is made and the actual process of preparation.
You can even share some sketches or mock-ups of your product. Additionally, you can share images of your team working and caption those with something like “Working really hard on new product” or “We’re introducing new product soon, stay tuned!”.
Making of materials can be published with images or you can even create a video material.
3) Organize an online promotion
Online promotions, such as contests and sweepstakes are an excellent way to increase interest and engagement on your social media account.
It is important that, whichever type of promotion you decide to use, the promotion is related to the product in some way.
For example, if you are about the launch a cookbook, you need a contest related to sharing recipes or images of best cakes, etc.
You can even feature your product as a main prize in the online promotion.
However, in order for promotion to be successful and to raise awareness about your new product, it has to be carefully prepared and well-organized.
As you set a certain date for a product to be launched, you can organize a countdown on your social media account.
Beside publishing status updates and images, you can change the cover photo or the profile photo accordingly. For example, the profile photo can feature the image of your new product and a text “Seven days left” or “Only two more days”.
Read the full article here: Creative Ways to Use Social Media to Launch a Product — The Engagement Blog – HiSocial
~ Oleg is the CEO at MobiDev, a software development company that’s focused on mobile apps, websites and web services, and complex solutions for mobile startups and established companies.
First of all you need to define target audience. It is essential to get your target audience and the messages right from day one.
If you start telling a person a completely different story about your business, they will see that change and know something is up.
What if you didn’t plan the target market correctly and after six weeks you decided you approached the wrong people, then need to start all over again.
This is actually an extremely common problem. In some cases they didn’t realise until years later but struggled on.
Some advice which can help you in the very beginning How To Determine Your Startup’s Target Audience
~ Mi is the founder of Be A Money Blogger. He teaches people how to become rich through blogging.
To create the most profitable strategy of launching a new product of one of my clients on his blog I took the following steps.
- First I created a list of benefits and weaknesses (if any) of the product.
- Then rephrased the benefits into more punching phrases and weaknesses into mild words without hiding any truth
- Created the message with different formats like product review, video, audio message and infographics.
- Explored the right target audience of the product in blogosphere, social media, social bookmarking sites, forums and info-based sites
- Shortlisted the resources through which I could have accessed to the right target audience without any lapses and wastage of both time and money
- Divided the resources to access my target audience into two distinct categories; one as premium resources the other one as free resources.
- Started approaching the free resources by joining them or adding them into my network
- Calculated the cost of each premium resource and then kept those in my list which my client could have afford to pay
- Finally issued a curtain raiser telling the target audience through all the selected resources that a product was soon coming that would solve one of their problems
- Then launched the product on all free and premium resources with the message format best suit to them like text contents, videos, audio message or infographics
- Showcased the product not simply for selling but equally for converting the first time buyers into customers by influencing them subscribe my client’s services to receive product’s after sale services.
~ Arup is the president and CEO of BlastAsia Inc, president of Xamun and co-founder of Philippine startup incubation group Spring.PH. He is also an active member of Philippines Software Industry Association (PSIA)
Following the Lean Startup movement and trying to adapt to it, I actually realize the way to go would be ‘no launch’ and ‘focused audience’ when you want to roll out your product for the first time.
Why, because 99% of the time the product would need to go through several iteration to fit the market and customer needs, usually the reality is very different from what we might try to come up inside the startup.
Thats why the concept of Minimum Viable Product and Customer discovery early is critical so we don’t run out of money by the time we figure the right version of the product after all the pivots and fine tunings.
So if we want to build a ‘successful product’ probably better to avoid a launch all together and start by focusing on a very narrow niche segment, to get early inputs and get enough time to refine and make it ready for the market.
~ Bill is a full-time internet marketer since 2006. He is also the inventor and founder of Panicyl where he teacheas people how to deal with anxiety disorders
Creating a pre-launch buzz campaign weeks in advance, via email and social media, so the launch itself becomes an event not to be missed.
~ Ryan is the founder of Blogging From Paradise, where he teaches people how to earn money from blogging, generate more traffic, all that while traveling to exotic places.
My most profitable product launch strategy is to have fun creating the product. That FUN energy leads to profits.
When I did not have fun – in the past – that strained energy blocked money, prospering partnerships and all types of goodness.
My playfulness shines through my products which make my audio course and hundred plus eBooks very buyable. At least I think so 🙂
That’s all for today folks. I wanted to start the new year off with a nice helpful, pure value post…
Thank you to all the experts that made the time to share with us their experience!
For the newbies to online marketing – I hope you learned many useful things, and more importantly… tips that you are going to use when you launch your first product.
If you already have experience in launching a product, I would love to hear your story. The most interesting tips will be added to the round up!
But you must be a blogger, you must have at least one product, and your advice must be awesome and original…
What do you say? Are you prepared for the challenge?
Please comment bellow and don’t forget: SHARING IS CARING!
ABOUT MINUCA ELENA
Minuca is a freelance writer specialized in creating expert roundups. Her posts provide quality content, bring huge traffic and get backlinks. She also helps bloggers connect with influencers. You can contact her at her blog, MinucaElena.com