How I Spend $500 And Make $5000 + Back…

For years now, I’ve been able to make money with small niche websites promoting a product (or a series of products). I’ve tried to keep my processes as simple and as logical as they can be (over the time that I’ve made money with this model.) Of course, the internet and search engine marketing is ever changing – and so for us a niche publishers… we tend to change and adapt with it, such as life.

It’s not the internet what makes us money, for that is just media. It’s always the marketing. But as the internet changes, so does our marketing.

Well today for my loyal followers and students, I’ve picked an 8 page website out of my collection. It’s not a huge earner. In fact, this small blog is probably one of my worst performing sites overall. However, I’ve picked this particular example to showcase the income it generates passively.

I already posted the image in my private mastermind group over at NSF, but here is the image shot again… Be sure to click the image for the full view.

As you can see from the screen shot, it’s generated well over $5000, which is well over a ten times ROI when I put this in to perspective. And here’s the thing, I’m able to do this over and over again. I’ve a proven method that has continued to work for me for years.

In 2015, the method has been adapted somewhat, so in this article today… I am going to break down what I did to make that ROI, and what I spent the initial $500 on to get the ball rolling!

This is not going to be one of those mammoth articles, filled with fluff. Simply because it doesn’t need to be… This is what it is. Learn, and apply…


So, identifying your market is trying to find the niche your blog is going to be around. Since I go after buying intent search mainly, I look for segments within markets where there is a good amount of buying intent search volume. I want to ensure that the people who are visiting my website are highly likely to buy whatever it is I’m pre-selling.

There is far more to consider than just choosing any old product, finding a domain name, and then working out how many links you need to out rank competitors. That’s an old way of working for niche site marketing with SEO, and it’s certainly not what I’m doing now.

Let me explain…

The most important thing you need to think about if you want a long term income niche blog, a blog that brings in an income each month for many months… is the mindset of the people within that market.

For example, on the niche I choose which represents the income screen shot above (which is a niche within the bigger niche of fitness/bodybuilding) consists of a certain breed of people desperately looking to change something. They want results fast. They are prepared to do whatever it takes, and even pay whatever it costs… They will do whatever it takes to try and make that happen. That’s what I refer to on my calls with clients as a desperate buying mindset within a person…

So, for the small blog I’m talking about within this article, I went with the weight gain niche. A sub niche of a bigger niche… which is almost always the case…

Regardless of what I am doing SEO wise, to me, this is probably one of the most important ingredients to niche site success overall. If you are targeting a market that is full of people who are desperate to buy the products you’ll feature and write about, you are positioning yourself for success from the start of your campaign.

So you’ve identified your hungry buying market, what’s next?

Obviously, you need to make sure there is a significant amount of search volume around the search terms people are typing in within that niche… Find out if there are multiple search terms that have volume around the product terms that you know you can promote within that niche, and moreover – search volume for the search terms within that niche for all the niche related buying intent terms… “the terms people will be typing in to find your niche blog in the end”

For example…

Here is what I came up with for the weight gain niche. I came across a product that helped people to put on weight naturally, so I started my keyword research from there…


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NICHE RELATED TERMS (Still have some buying intent and can easily be persuaded to buy the product, or products you are promoting)

how to bulk up fast
how to bulk up muscle
how to bulk up for skinny guys
gain weight pills
gain weight pills reviews
gain weight pills for men
how to gain weight quickly
quickest way to gain weight

General NICHE RELATED TERMS: (would group these terms with buying intent product terms where possible)

how to get fatter legs
how to get fatter wrists
how to get fatter arms
how to bulk up arms and chest
how to bulk up fast naturally
how to bulk up forearms
how to bulk up fast
how to bulk up muscle
how to bulk up for skinny guys
how to bulk up diet
how to bulk up at home
how to bulk up
how to bulk up muscle fast
how to bulk up muscle mass
how to bulk up muscle for skinny guys
how to bulk up muscle in 2 weeks
how to bulk up muscle in a month
how to get fatter arms
how to bulk up arms and chest
how to bulk up forearms
how to gain weight quickly
how to get fatter legs
how to get fatter wrists
how to get fatter arms
how to bulk up arms and chest
how to bulk up forearms
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What I want to do is create topic themed articles, where I blend in product buying intent search terms, niche related buying intent terms, and even general niche related terms. This way, I am potentially targeting multiple search terms within one larger article around a topic – Google tends to love these articles. Often, you’ll end up ranking for multiple search terms with just one article, especially if you follow this guide to the end.

I wouldn’t want to have one article with say these terms all in the same article though:

how to bulk up for skinny guys
how to bulk up diet
how to bulk up at home
how to bulk up
how to bulk up muscle fast
how to bulk up muscle mass

They are all too similar, so I would pick a couple, and then mix them up with different terms from the above categories, which are…


So when you know there is targeted search volume for the articles you will create or outsource (to be posted on your niche blog), you know you are potentially on to something. However, for optimal results (and longer term) there should be a series of products that you can promote within that market. This means that you can expand the blog and promote related products down the road.

More keyword research

After I have typed in the main product terms, (with variations, reviews etc) and start digging for all the buying intent search around the product or products. I then do the same with the entire niche and any niche related buying intent words as described above.

For this scenario, “how to gain weight” is a recent niche related buying intent term I have naturally blended in to one of my articles. This person is looking to gain weight, and could potentially buy something that will help with remedy that problem. The term may not be as targeted as a direct product search term, but still targeted nonetheless. If you ignore these niche related terms altogether, you could be leaving a huge amount of targeted traffic potential on the table. You could get that visitor on to a list for example, to sell them something related down the road.

What kind of domain do I use in 2015?

I use a branded niche related domain. It can be aged, or new. If you do used an aged domain, it better have natural one way links to it only – and have no funny business going on. Check the past of the domain too – what was on the domain before?

You can use a website like: to look at the past history of a domain.

I may be looking to sell my site when they have a history of earning something each month, and ONLY when there is a good amount of consistent monthly traffic. I want to please my buyers so that I can sell niche sites (and build up good reputation) with them long term. This is a whole business it’s self. Some of my friends make almost 6 figures a month selling websites the way I taught them to build.

A site making on average $1000 a month (over a 12 month period) can easily sell for $10,000 + on, so anything from $500 to $1000 a month is a great goal to have for your niche sites. That’s just my opinion though, the more you can make – the better!


Once I have my blog up, I spend a significant amount of time on the content now. My days of putting up shit content and thinking I’m going to rank for months on end are over. If you are still doing that, you’ll get crushed on one of the updates sooner or later…

Thin EMD affiliate sites may rank for several months, but they won’t stand the test of time. If you are OK to re-clone (which I am by the way), then it’s still ok to blast out these sites, but I’m talking about building assets here that rank longer. Sites that make money month after month, just as can be seen on the screen shot at the start of this article… Assets that you can easily sell and then rinse and repeat…

So to achieve this, I group my keywords in to groups, and then… I naturally start writing around the topics. I simply sprinkle in all the terms from each group naturally.

So, for example… I could take these search terms:

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how to bulk up fast
how to bulk up muscle
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The above would form a group of search terms…

I would then have my title for this topic post as something like this:

How To Bulk Up Fast Using Cb-1 Weight Gainer Pills!

In the title, I target multiple search terms as well, pretty smart, right?

And Now that I have several meaty themed relevant topic content posts up, all of which are a minimum of 1200 words by the way… I then make sure I am covering many niche related and buying intent terms naturally on my blog posts within the articles. Remember, write for the people – search engines follow people!

There’s also something to be aware of here as well. I’m going to paste an update my friend and fellow super affiliate Andrew Hansen made to one of our private groups (Andrew also makes these small profitable sites like me).

“Getting pretty excited because I can see my first site is starting to get impressions in Google! No money being made of course just yet as the site is still brand new, but this is how it happens. First you rank page 3, then you rank page 1, then you get traffic, they you make sales. There’s no fast forwarding this process…
I can already tell that some of the terms I wanted to rank for will get much more traffic than Adwords told us. If your site gets 30 impressions in a couple weeks sitting on page 3 or 4, it’s NOT going to be a 500 searches a month keyword…

I really can’t overemphasize the importance of being able to see this data in WMT (Web Master Tools) before your site is getting traffic. Before I’ve gotten more than 5 visitors I can already see what my biggest traffic posts are likely to be, and where I should focus more of my attention with link building and new content generation. (It was interesting actually, of the two products I chose for this site, I thought the first would do better, but it already looks like maybe the second will have more traffic. No way could I have known this without seeing this data from WMT).

I’ve also installed this plugin on the site today (that I mentioned to my email subscribers a few weeks back). It just cuts down the potential for your site content to get scraped and your rankings to suffer when the site is really new.

It’s called ScrapeBreaker, and I might send a message to John and the team to see if they can include it on all sites from here on out.
There are another few small things to tell but I’ll save them for our webinar this week!
Keep cranking team. Talk soon!”

So once you have the content up, you need to be tracking your sites with something liek webmaster tools. This enables you to see your traffic pages etc, and enables you to put your focus in the CORRECT areas, rather than wasting your time and money.

As we approach the end of 2015, my game plan may even change again. I’ll be looking to create 3000 to 10000 + word posts on some of my niche sites. Small sites still, but with absolutely FANTASTIC content on – content that will naturally cover a huge amount of search terms… Infographics, comparisons, quotes, videos, interviews – totally hot epic shit. The aim is to look at your search terms, and then make sure you have the best fucking content out for these groups of terms, end of.

If you’re not prepared to provide this type of value to the searchers, you shouldn’t be aiming to be a super affiliate. Affiliates who make 5 figures + a month normally put in the effort.

If you think about it, our job is to inform – to compare, to research. We are the middle men. We bridge the gap between the buyer and the merchant. As long as there are merchants, affiliates will be needed.


If you understand the business model you are in (and understand what your job actually is) – you can make money for a long time just like I do, like my top students do – like my partners do… If you think like this, you’ll build assets that you can not only sell for a lump sum when needed, but you can expand on your blogs in a big way.

Can you expand on an EMD type domain?

Perhaps, but you are really limited to do so. Trying to sell an EMD is also going to be much tougher than selling a brand-able domain name. Sure you could sell a keyword search domain for big bucks, but an EMD domain might prove more difficult. There are also trademark issues, risks of loosing campaigns and more (with using an EMD on many networks now.) It’s an issue we can easily avoid by simply putting out better domains and better sites!

If I was buying a website and investing in a business, I would want to buy something with room for expansion – not something that is ONLY setup to snipe traffic from the product name.

If you think about putting up truly epic shit, your content has a very good chance of going viral within the niches. There are also ways to get word out about these types of articles. You CAN attract a whole lot of natural links, and thus – rank long term. I’ll write more on that later with my friend and writer for this blog (Codrut).

Sure, it’s more work in the beginning building and promoting niche blogs the way I do, but its smarter work – work that will pay off MUCH LONGER than putting up crap just to make a quick sale. We’ve all probably done it, and we all probably still do it, but what I am talking about here is the way I am headed. It’s the way you should be headed if you want to be an affiliate like me, an affiliate that earns money for the test of time.

And if you apply it like this and target residual paying affiliate products, you’ve got an even BIGGER advantage to build up a considerable income…

And with residual products, even if all your sites disappeared – you’d still be making commissions years down the road, just like I do!

Remember, I have ten years behind me as earning as an affiliate with SEO, but this is why… I evolve with the trends. We have to adapt, or your income will die – simple as that.

You don’t need to enter huge competitive markets either. There is so much opportunity for niche blogging now, it’s actually mind blowing!

Luckily for me, I don’t even need to compete with all the biggest players in IM.I couldn’t keep up with them all if I tried anyhow; I have 3 small children to manage!

The HWA blog here has always been more about building a journal of what I am doing, so I can take what the best guys in this niche do – and apply it to my own little niches.

See, you could put up the most epic piece of content in a smaller niche like weight gain – rank for months on end – make a cracking little income, and be faced with far less competition. If you do that say ten times in different markets – you’ll have a significant amount of income coming in my friends.

So now that the Content is up, what’s next?


This is probably the biggest change in the way I work in 2015.

I do things a bit differently, leveraging the power of the now HUGE social media sharing players, like facebook, pin interest – Google + Twitter – and so on…

So rather than messing about with link building services – I want to create a social presence first and foremost.

I create real profiles on the above platforms I mentioned mainly.

One of the strongest parts of SEO nowadays is having a proper social presence…

So you need to create your social pages and/or accounts on the biggest social sites on the web. Ensure they are 100% customized and created manually to represent your business. Google is taking social signals very seriously, and that is why you need to be managing all your social sites/account; add new content, statuses, images – make some real activity. Naturally, at least one a week, at random times too.

Google sees this all. It all really matters now in 2015. Tested and proven.

Here’s an example of one we made for a student recently:

By the way, we have a “done for you rank system” that creates your social profiles, posts unique content to them (and so much more) launching this month – and if you want EVERYTHING I am talking about in this article done for you, then it will be either $497 or $697 for a month’s done for you campaign – more on that at the end of the article…

Once I have my social presence, I want to then build strong natural magazine type news sites – all on domains that have strong supporting government back links. I also want to have these loaded up with natural content, content with no links on at all. I can leverage these sites for a long long time – to boost up a new niche site when I am ready to launch a new campaign.
To build these type of sites, you need to know about finding these quality domain names – and making these types of sites properly.

They are not your standard blog network type site by any means… You can learn the basics inside NSF for network building, but we do have a mega IM course in the works – and I will showcase it all in that new course properly, plus… we will be launching our own service that makes these types of sites for you over the next few months.

What I tend to do is link to my social properties from strong supporting domains, and if I do link to my money site, I link to that from a different site that’s not linking to one of my social properties – get it?

Themed Networks:

On top of magazine/news type sites – I build directly related themed network sites, these link to the money site directly, and may link to the social properties too, but again, I don’t link to a social property and my blog from the same domain.


I generally tend to make animoto videos like this:

I’ll make even better videos, with graphics – animations and more, depending on my goals and the nature of the blog.

Simple videos (one of our web based videos tools does this super fast, and uploads to powerful video sharing sites – we launch that hopefully in July)… We’ve got 2 in development, one does a whole lot more with videos – and one is based more around creating affiliate type videos…

I normally make a couple of videos at least , then send links to the videos too.


I create and publish online a new, unique PDF document containing a link back to my site. Thanks to the fact that the topic of this PDF is relevant to your business/blog, the actual link from it is very valuable – and it helps us keep the link-type diversity balanced, rather than links from all the same types of sources.

PowerPoint (PPT) publication

Similar to the PDF, we also create a new PowerPoint file (PPT) and place it online. This file also contains unique content related to your business. In Google’s eyes, your website is so important in this niche, that regular people use it as a reference. Here is an example of one we made:

Full Blog Web 2.0 Creation

In the scenario above where I made over $5000 +, all I did was create 4 top-quality Web 2.0 Blog sites, all related to my niche. I fill them up with relevant content, several sup-pages and all with unique graphics. All 4 of them are linking back to my money site.

Normally, Id send tier 2 links to all the tier 1 properties I’ve created, but I did nothing like this on the example I refer too that made the above income. I only linked from 5 magazine type sites, 5 themed network type sites – and the above properties as outlined. I sent a couple of powerful links to the social sharing platforms too.

In total, I spent $500 for this campaign, for the content, and for my team to post the content to the platforms I had created.

I’ve never touched the site that made the income I’ve showcased in months, not a thing. No new links, no articles. In total, I spent 4 hours work time on the site. So for 4 hours work, and $500 invested, I made back over $5000 – and it continues to pay me each month to this day! Granted, it’s not life changing income, but it’s an impressive ROI when you look at the facts.

I could really grow this income if I was inclined to do so, but right now – I’m happy for it to just sit there tinkering along.


The thing is guys, it’s easier. It’s easier than it was before to rank on the search engines if you do it right, it’s easier to make money with SEO in 2015. It’s becoming like the art of SEO, without any SEO. Most people don’t try to tackle this business anymore, as they are deluded in to thinking it’s to difficult, or not stable. I’ve proven that it is stable!

You don’t even need to use direct anchor texts anymore. Google knows what your pages are about now, we just need to send them a little love – and get some traction started. The rest will happen naturally.

If you’re interested in our done for your service, which will do all the above FOR YOU – and have your sites spitting out income streams like the above pretty dam easily – then leave a comment. We launch the service this month for all our internal subscribers.

If you find any value on this post, please help us to help more people – and interact! Simply leave a comment, like the post – and help to share it, thanks as always!



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4 thoughts on “How I Spend $500 And Make $5000 + Back…

  1. Awesome post John. It confirms everything I do or want to do to grow my online business. I’m happy to be part of your Done For You service. Cheerio 🙂

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